It's Our Mission to Help!

Our Global Mission.

Improving quality of life
by radically reducing chemicals
in our homes.

For 25 years, Norwex has been creating Safe Havens. We’ve been radically reducing harmful chemicals in household cleaning and personal care products so that homes everywhere are safer, happier and healthier for the families who live in them.

What We Believe

We believe it's time to rethink "Clean"!

"The products we use in our homes and on our bodies are completely safe"

The truth is, many contain chemicals that have never been evaluated for their impact on human health.

"Lots of foam and suds means it's working"

Actually, these can be a sign of needless added chemicals.

"That disinfectant smell means all is well"

In reality, toxic ingredients like bleach/chlorine, phthalates and ammonia can do damage to our health.

"To eliminate bacteria, you need chemicals"

With Norwex Microfiber and water, you can remove up to 99% of bacteria from a surface using water only*.

It all began in Norway with bugs on a windshield…

Bjørn Nicolaisen was introduced to a miraculous cloth that could effectively clean a very dirty windshield with the use of simple microfiber and water. The intricate density of the cloth offered incredible cleaning powers. What started with a miraculous cloth, a little water and bugs on a windshield in 1994 has become one of the most respected cleaning and personal care companies in the world.

Norwex products provide only the safest, most effective ingredients for you and those you love.

Collectively, we’re making a powerful difference through our promise for a brighter future—for generations to come.

Our commitment is truly global. Norwex began in Norway in 1994 and opened North American operations in Canada (French / English) in 1999. Since then, we’ve expanded to Australia, Estonia, Germany, Latvia, Lithuania, New Zealand, England, Sweden and the USA, making our Norwex community active on three continents.

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